Sydney Sharkin has spent the past eight years helping build and shape the Butch Haze Group brand, leading the team’s marketing, brand strategy, creative direction, and positioning as the business has grown into one of San Francisco’s leading luxury real estate teams.
As Head of Brand, Sydney oversees the Group’s brand across every touchpoint, from high-profile listing launches and digital campaigns to agent positioning, client experience, and the creative strategies that keep the team ahead of an ever-changing industry. She was instrumental in developing the Butch Haze Group brand from its earliest stages and continues to guide how it evolves as the team grows.
Sydney and Butch have also become recognized voices in real estate marketing, speaking together at industry events across the country on modern marketing, brand building, AI, and the changing role of the real estate agent.
Outside of Butch Haze Group, Sydney is the founder of UPGRADE, a real estate marketing agency that works with top-producing agents and teams nationwide. Her experience advising some of the country’s most successful real estate professionals gives her a unique perspective on what is working across markets and how the best agents continue to differentiate themselves.
Her work includes:
- Advising and developing marketing strategies for 20+ agents ranked in The Wall Street Journal’s Top 200
- Building distinctive brands designed to stand out in competitive luxury markets
- Leading strategy across branding, social media, digital campaigns, listing launches, and emerging marketing channels
- Bringing new ideas, technology, and marketing strategies to Butch Haze Group to continually evolve how the team reaches and serves its clients